2012-12-01

Miss Vicky’s Wine #3: Beaujolais Angel talks about organic wines & feminine labels (Chinese & English version)



Yiting: Do you produce organic wine? How’s it?
亭:請問你們釀造有機葡萄酒嗎?可否稍微描述一下?
Vicky: The organic wine I have in my range is from a vineyard that belongs to my cousins in South Beaujolais, it's a wonderful wine because it's truly different from any other Beaujolais. It gave a very delicate Beaujolais nouveau that you wouldn't have mixed up with any others, and most of connoisseurs love it!
琪:我們的有機葡萄酒出自於我住在薄酒萊南部的堂哥,這款薄酒萊新酒風評很好並且有別於其他薄酒萊的酒,酒體的細膩度也絕對不能和別的酒(傳統釀造非有機)混唯一談,大部分的飲者饕客都熱愛它!

Yiting: what's your opinion or attitude toward the idea of organic wines?
亭:你對有機葡萄酒的看法為何?
Vicky: I am all for organic wines as long as it allows the winemaker to feed his family. It's not always the case. Therefore, switching to an organic way of production must first come from the winemaker’s personal convictions and passion, then only endurance, success and happiness can follow.
琪:我支持有機葡萄酒的釀造,但是要在能夠養活有機酒農家庭的條件下我才能百分百的支持,而這常常是一件很難達到的事情。所以對一個酒農來說要將傳統釀造方式轉換成有機葡萄酒釀造方式常常來自於自己的決心和熱忱,堅忍和持續的精神才能換來成功的甜美果實。

Yiting: What will be the obstacles and difficulties for organic wine making?
亭:你認為釀造有機酒最困難的點是?

Vicky: The work will still be hard but the workers will resist better to the difficulties on the way if they are passionate: lower production, more disease in the vines, more field work. And this doesn't stop many as more and more winemakers engage in this path in France today. Some of them are for the passion; others are just for the business and most divide the risks. Best is to carefully change the vineyard cultural way, one step after the other. You also have the biggest winemakers who have the money to invest and the capacity to fail. . My cousin have always lived in this philosophy, they eat organic food since childhood, having them having a non-organic vineyard would be a surprise. There is usually a logic in every winery history.Change is possible but it takes time. 
琪:通常在種植葡萄方面都要投入比傳統種植更多的心力與時間,但是結果換來常常不盡人意,低收成、樹藤多蟲害、更多的田裡活要幹現今在法國有越來越多的人投入釀造有機酒的行列,有些人因為熱衷有機理念、有些人因為生意關係,也有些人是為了分散風險,投資有機酒風險很說不定,再有錢的酒莊投資都可能全部輸光,最好的方法就是小心經營,步步謹慎。我堂哥是個相當有生活哲學的人,從小他就食用有機食物長大,所以他們釀造有機酒也是順理成章的事了。每個酒莊背後都有自己的家族歷史,但是富含邏輯,而改變總是需要點時間。

Yiting: What do you think about your design of labels? Will some feminine designed labels keep men away?
你覺得你的酒標設計如何?有些比較女性主題的酒標是否會流失掉男性客群呢?

Vicky: The feminine labels can certainly close up some markets, but not necessarily the masculine ones. Having a different labels means you take a position. The funny thing is that I don't make girly wines and the winemakers who make them are mostly men, I'm a woman, I am in wine and this was rare enough to be remarkable when I started Miss Vicky Wine,  it doesn't mean I am a feminist. I'm not sure this should work in China where they like the classics, I imagine it to work in big capital, trendy bars: Tokyo or New York should be the place for exemple... And after all, why should anyone care about a girl on a bottle, did anyone complain about all these men yet?
女性化的酒標的確會把自己限制在某些市場裡,不過不見得是男性市場,擁有不同的酒標正代表著你決定的市場定位。有趣地說我不做女性的酒,而那些釀酒的人也幾乎都是男生,我只是Miss Vicky Wine,而這就是這些酒的定位,我不是很確定這樣子的風格是否在大陸行的通(比較走向高檔與大酒莊),但是我可以想像在紐約和東京的時髦酒吧裡可能行的通。畢竟,誰會在乎在酒標上是否有個女孩畫像呢?至少那些男人們一句抱怨都沒有吧??(微笑)
 
 
 

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